Castrol Marine

Castrol Marine, a division of the global oil brand Castrol, were looking for new ways to support important marketing and sales activities by providing firsthand accounts of positive customer experiences. They knew that Castrol people were generally ‘going the extra mile’ to deliver products and services to the world shipping fleet, but were not always getting the recognition they deserved. They wanted to find a way to communicate customer success stories in a way that created internal passion for the Castrol Marine brand and external awareness of their success.

thePRfirm created ‘Year of the Hero’ campaign that was designed to: increase recognition for employees work, create added visibility for the brand, develop stronger relationships with customers and provide input for future PR activity. As awareness of the campaign grew, thePRfirm began to receive stories from the customers of Castrol Marine people going ‘above and beyond’ the call of duty to meet their needs. These efforts resulted in Castrol Marine keeping the world shipping fleet sailing by enabling customers to do their jobs of supplying 95% of the world’s goods. Great PR for everyone concerned!