HTMA

The Highways Term Maintenance Association (HTMA) brings together the leading highways maintenance service providers in the UK. HTMA is dedicated to sustainable practices of work on UK roads, aiming to reduce the level of carbon emissions generated through maintenance activities. thePRfirm produced the Green Driving Booklet for HTMA, writing the content and developing the HTMA brand identity. The booklet aims to raise drivers’ awareness of the impact their vehicles have on the environment and demonstrates the economic benefits of eco-driving. It gives tips on how people who work in the industry can get involved in reducing carbon emissions in their everyday driving. The booklet is endorsed by the Department for Transport, Highways Agency and Driving Standards Agency.